River Kishon Mission

Reaching Beyond for Better Public Communication

Since 2012, River Kishon Publishers has sought to discover and publish the best available manuscripts concerning high-quality rhetorical criticism and theory with a special eye toward reaching first- and second-year students. Cultural impact of mass-mediated messages controls much shared thought, many actions, and substantial decisions. Cultural thoughts, actions, and decisions, influenced by powerful rhetors, hold both short-range and long-range implications for billions of people. Better understanding cultural persuasion created by potent rhetors is well worth the effort, expense, and toil necessary to analyze mass-mediated messages in many forms and genres. River Kishon Publishers aims to provide books that provide tools for analyzing cultural persuasion discovered in potent public messages.