We've all experienced pain when younger student show resistance or agony as they encounter upper-division, or grad-level, terminology, theory, or criticism.
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We recognize they will make it to upper-division work (and perhaps beyond), but they first need a doorway. Access. Understanding. Awareness.
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Provide a doorway by choosing Rhet Crit books specifically designed for younger college learners. Help them get started toward challenging analysis and understanding of public persuasive messages.
". . . ideal for students in Rhetorical Criticism courses."
". . . easy to understand terms and clear definitions."
Imagine your undergrad class when your students eagerly connect growing awareness and understanding of public persuasion via rhetorical criticism and theory material written explicitly for them as new learners.
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Banish fright, pain, and confusion from their Rhet Crit learning experience.
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They will eventually be ready for deeper waters, but for now give them a great start.
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Interactive e-texts available now. Request an exam copy.
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"My students loved 4th ed."
Reaching Beyond for Better Public Communication
River Kishon Publishers
P.O. Box 83803
Portland, Oregon    97283